La Vallée Village is one of the Collection of Chic Outlet Shopping Villages by Value Retail. Founded in 1992, Value Retail is the creator and operator of Chic Outlet Shopping, a unique concept in outlet shopping. As developer and operator of the Chic Outlet Shopping Villages, Value Retail is the only company to specialise exclusively in the development and operation of luxury outlet shopping destinations. Home to 1,000 outlet boutiques of the world’s leading fashion and lifestyle brands, the Collection offers an unrivalled luxury outlet shopping experience for discerning shoppers in what have become tourist destinations in their own right.

Challenge

In recent years, raising popularity of smart phones, content application, bloggers, there are tons of marketing channels for shopping information, however, it turns out that it becomes more and more difficult for offline brandings and retail business to approach efficiently local Chinese users and Chinese tourists with useful information and to have a good ROI track.

In July 2017, we started working with La Vallée Village. We have been offering a bunch of online advertising and marketing solutions. We have successfully provided the "3D shopping" solutions to get customers and realized “DRIVE-TO-STORE” for our partner. Facing to challenges, we have not only helped La Vallée Village to improve the visibility largely, but also have brought a steady flow of people to their stores.

Solution

We had a deep learning and analysis of the La Vallée Village on brand concept, advantages, and also existing marketing solutions, leading to find the user needs pain points. With high-quality articles, and well selected appropriate promotion channels, the partner's shopping information was accurately delivered to our customers.

Personalized solutions for La Vallée Village, combined with our channel diversification, we have introduced personalized online activities to ensure the frequency and effectiveness, to improve the company's brand image and to solve user problems.

We have designed dedicated La Vallée Village offline shopping coach activities. Through the social media and means of branding educations, such as live broadcast platform, video shooting and so on, we managed to expand the brand's influence and to bring users’ attention, making La Vallée Village luxury-achievable shopping centre among Franco Chinese community.

Outcome

In the summer quarter of 2017 alone — thanks to eCentime and specific offline activities— La Vallée Village was able to:

  • Increase conversions by 13%
  • Increase overall clicks by 40%
  • Trackable drive to store solution to monitor KPI performance
  • Reach 698 local Chinese in just three weeks with a specific campaign to promote oversea Chinese community